Wepe

The Breif

A lead social media role and lead creative content role for Wall Street Pepe (Wepe), developing the visual identity, narrative worldbuilding and ongoing content ecosystem that bloomed into a viral Web3 powerhouse meme-coin project, raising $74M in presale stage. The brief included the character design as a blueprint, and to align with the team's crypto focus the workflow revolved around meme culture and degenerate internet humour to position itself within the target niche. Centred around a fictional frog leaving Wall Street and entering the crypto space to challenge institutional whales. The creative direction fixated on cartoon illustrations and 2D animations that balanced internet-native absurdity with recognisable financial iconography

Highlights:

Raised $74M

Sold out 5000 NFTs

Creative Direction

Social Lead

2D Animation / Digital Illustration

Character Design

ILLUSTRATION AND ANIMATION

NFT COLLECTION

NFT Collection

The Wepe community online formed into ‘Wepe’s Army’, leading to a height of 30,000 users in a discord, and a private telegram ‘Alpha chat’ for the most active 200 members. Alongside the social campaign, a 5,000-piece Wepe NFT collection was developed as an extension of the project's expanding universe. The collection developed the Wepe meme-coin into a NFT profile picture ecosystem, usable across social media platforms. This initiative was a successful stunt as 1,100 people that minted the NFT collection actively used them as a profile picture on X. This was a huge marketing push for the project that made Wepe a recognisable icon and acted as a trust signal for the project. It also allowed for a secondary market to grow within the ecosystem with the top secondary sale at $4,000.