The breif
Wall St Legacy
Head of Creative Content & Social Media across the Wall St Legacy ecosystem during the presale and launch of the Wall Street Memes token and casino platform. The workflow included overseeing content strategy, and daily output for Instagram: WallStMemes, WallStBets, WallStGoneWild and WallStMemes on X, reaching a combined audience of 1.1M followers and averaging 25M monthly views.
The role focused on creating reactive finance, and US meme culture content designed for maximum organic reach and shareability. Through rapid response creative, market-aware storytelling, and a highly refined brand tone, the channels established themselves as a notable voice within the online finance culture. The ecosystem currently exists among the top 1% of finance and culture creator networks online, with a continual stream of viral posts attracting engagement from major industry figures, including a public interaction from Elon Musk on X.
Highlights:
Largest ICO raise in history
Elon Musk engaged on X
6.5M weekly reach
Creative Direction
Social Strategy
Social Content
Lead Content Creator
Social Partnership Lead
elon musk comment
top 1% of finance memes
Designed and implemented a social media to website content funnel that converted viral reach into measurable website traffic and commercial engagement. High performing memes drove mass reach and brand awareness, this increased the profile traffic on X, and story views on Instagram which were used as article placements directing people to long form content on the website, generating an average of 20,000 monthly website visits. The strategy significantly increased website visibility, advertising opportunities and conversion potential to the brands casino. The social pages supported the launch of the Wall Street Memes token, contributing to a $30M raise and established itself as the largest meme coin launch at the time of its presale raise.
combined 1.1m following
largest memecoin ico raise
The Wall St Memes brand expanded beyond social media into a broader commercial ecosystem with its Web3 native crypto token which became the 4th most traded meme coin with $60M in trading volume in its first week, only behind Doge, Pepe and Shiba Inu. The project secured major features on finance and culture platforms and gained coverage from publications including Forbes and Yahoo Finance. The continued expansion saw the growth of its online casino platform generating approximately $1M in daily turnover and has partnered with industry leaders such as Pragmatic Play and NetEnt.
website design
