A freelance commission to develop a series of product focused visual assets Versace to cover a specific range of formats for billboard and social media placements. Led a design approach centred on brief precision to create visually rich yet minimal compositions that encapsulated Versace's luxury branding persona without relying on text to sell the work, as requested. 

To align with Versace’s visual code, the design process was founded in research. Versace’s visual extremities were carefully matched, balancing minimalism with maximalism to create works that felt inherently classic Versace: powerful, yet intimate. Iconic Versace symbolism was woven into the artworks, including the Medusa, geometric Greek patterns, Baroque ornamentation, and signatures of Italian opulence to reflect the brand’s confident, sensual and extravagant identity. The designs were developed with Versace’s traditional colour palette in mind, their archetypal black and gold, layered with Mediterranean brights; cobalt blue, turquoise and coral flourishes to compliment the product placement.