Playdoge

The Breif

Midweight designer and Social Content Advisor within the PlayDoge creative team, contributing to the projects character illustrations and animations for social content. Built around a pixelated dog inspired by Tamagotchi nostalgia and Doge meme culture, the project required a constant stream of character-led content designed to establish the main character of the game and build a community in Web3. The project successfully evolved into a fully playable game and supported a presale raise exceeding $5.8M.

Highlights:

$5.8M raise

Fully playable game developed

Animator

Illustrator

Pixel Art

Social Strategy

The Results