The Breif
MetaMinds
A commissioned creative lead role to concept and produce the visual style, tone of voice and creative deck for MetaMinds, including a YouTube-ready campaign that positions the brand as a gateway for luxury fashion houses entering the metaverse, referencing Gucci, Prada and Lecoste. The film framed the metaverse as an active, evolving commercial ecosystem. concluding with a clear call to action for brands to engage MetaMinds for bespoke development.
A supporting Instagram and LinkedIn carousel extended the campaign into a social-first asset, translating the concept into bold, colourful, pop-driven graphics that aligned with contemporary metaverse aesthetics, reinforcing the brand narrative through a scroll-native design.
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