THE BREIF
Maxi Doge
Social Media and Creative Content Lead for Maxi Doge throughout it’s presale campaign until handed over to the core team to continue, the workflow included developing a unique character design for the project brief, which revolved around a high octane doge derivative that was always trading on the computer. Built a concept of an unapologetically ambitious dog determined to dominate the crypto markets and transformed a familiar meme archetype into a distinctive brand personality with distinctive branding, tone, humour and visual language. The project cultivated a highly anticipated launch and huge support from the web3 community with presale raise exceeding $4.5M.
Highlights:
Raised $4.5M
Creative Direction
Social Media Lead
Illustrator
2D Animator
Web3 Branding
THE RESULTS
